Hello, I am Aaron Gold
Welcome! I am a Product Analsyt and consultant at Deloitte Digital focusing on launching innovative products for millions of customers. My passion lies in solving the toughest challenges that clients are facing by uncovering the unmet needs of users and translating those needs into viable solutions.
Currently, I currently lead a cross-functional team in the creation of a new digital experience for a major financial services company with 60 million monthly active users.
I graduated from Brandeis University with a double major in Business and Computer Science. Throughout college, I studied abroad in Shanghai, China at the Shanghai University of Economics and Finance, as well as lived in Tel Aviv, Israel for two months as a software engineer.
During college, I have developed two full-stack websites. The first, DeisToday.com, is an event aggregator for the Brandeis community. Students can login with their Brandeis SSO, RSVP to events, receive text and email message alerts (Twilio integration with an additional background worker), and subscribe to a personalized and encrypted calendar feed. Next, I developed a nano version of Twitter with a focus on scaleability. The site is built on Sinatra with Dgraph (a GraphQL database) and is separated into microservices with DB Sharding. It is deployed on AWS Fargate using Docker and is an autoscaling cluster. Redis and autoscaling workers, based on RabbitMQ, are used for updating user feeds (an extremely intensive process). Finally, with New Relic, our team is able to further track and modify our app to handle increasing loads of traffic. More information for both projects can be found under the resume tab!
When not working and learning, you can often find me outside. Most mornings, I start my day with Crossfit or running/biking. I love traveling and exploring new cultures as well as doing anything active. I enjoy meeting others and hearing from their experiences, so please reach out and lets grab coffee!
Education
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Brandeis University
2015 - 2019Backelor of Arts in Business & Computer Science; Minor in EconomicsMagna Cum Laude; GPA: 3.709; Dean's List: Fall 2015, Spring 2016, Fall 2016, Spring 2017, Fall 2018
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Princeton Day School
2011 - 2015
Technical Skills
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Ruby on Rails
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Java
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Microsoft Suite
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Photoshop
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AWS: ECS, Fargate, EC2, EBS, S2, CloudWatch, CloudFront, ElasticCache
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SQL
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R
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C
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Tableau
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Agile & Lean Product Development
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PostgreSQL & Dgraph (Graph) Databases
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Python
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Redis
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And a whole lot more!
Work Experience
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Verizon
June 2018 – August 2018Product Manager Intern• Developed strategy, business plan, and financial forecasting to create a customer rewards program based on personalized data
• Led user testing, rapid design, and lean product lifecycles to create new agile, lean business products
• Optimized the product development process that currently affects over 750 Project Managers -
LifeBEAM Technologies
June 2017 – May 2018Software Engineer• Developed an internal automation tool, in Ruby on Rails and deployed on AWS EC2, for the Quality Assurance (QA) Team
• Automated the parsing of logs and ran tests against device & app logs to ensure that AI generated events were correctly fired -
DeisToday.com
January 2017 – PresentFounder & Project Lead• Identified a need for an event aggregator on campus, creating a full stack web and an event recommendation engine
• Conducted heavy usability and UI testing to garner thousands of users through classroom pitches
• Implemented in Ruby on Rails with support for text message alerts prior to an event, Brandeis Single sign-on, XML parsing, CI, automated tagging, and image generation -
NanoTwitter.com
January 2019 – PresentCo-Developer• Developed nano verizon of Twitter with a focus on scalability. Includes all basic features of Twitter
• Developed with Dgraph (GraphQL) Database, Redis (ElasticCache), AWS ECS Fargate, Cloudwatch, CloudFormation, New Relic, RabbitMQ, EC2 Workers (all autoscale)
• Scalability testing with Loader.io to mimic users tweeting, searching, and viewing their timeline (up to 3,000 concurrent users)
•View our poster, write up, and results here! -
GoldTechnologySolutions.com
May 2012 – PresentFounder, Frontent & Backend Website Developer• Work with 30+ clients through the design, development, testing, and implementation stages to develop websites
• Develop websites and apps that utilize HTML, CSS, JavaScript, Rails, WordPress, Java, C, Photoshop, and IllustratorRelevant Experience
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TAMID Group at Brandeis University
December 2016 – February 2018Project Director & National Branding Comittee Member• Consulted for ViMi, an Israeli communication startup. Conducted target customer segmentation, validated use case hypothesis, and developed ViMi’s marketing plan
• Led a consulting team of 30 across six college campuses
• Designed and implemented logos, marketing materials, and a monthly newsletter throughout all chaptersAirChef
August 2016 - December 2016Founder & Project Lead• Created a platform for students to cook and sell extra meals on campus
• Extensive market research based on MVPs to validate pricing, target audience, an incentive program, future growth and revenue
forecasting, competitive analysis, and value propositionWant to grab coffee? Become my new best friend? Let me know a good podcast or book to listen to? Whatever the reason, I'd love to hear from you! Please message me at my email below.
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